On Friday February 15th – 17th, Startup Weekend, SF Fashtech, POPSUGAR, & Westfield Labs are hosting the premier fashtech weekend.
SF Fashtech is organizing a Startup Weekend Fashtech with POPSUGAR and Westfield Labs. This Startup Weekend event will bring together talented startup enthusiasts to spend the weekend building mobile, web, and software companies focused on the intersection of fashion+technology. Entrepreneurs will test their ideas and create working startups in ecommerce, retail, consumer products, media, services for designers, and more!
Startup Weekend Fashtech will be held Friday February 15 – Sunday February 17th, at the Westfield Lab office at 814 Mission Street, in the heart of fashtech: downtown San Francisco. The event will begin at 6PM on Friday and culminate with a Demo Day and judging on Sunday with an all-star roster of leaders in the fashtech space.
How Startup Weekend Works
Attendees must purchase tickets to participate. Attendees can be non-technical (e.g. business development), designers, or developers. On Friday, attendees pitch their business ideas and sponsors pitch challenges that attendees can choose to work. The attendees select which ideas to work on; teams are formed; and, off we go!
There are a limited number of tickets that may be purchased by non-participants to attend the Demo Day on Sunday to watch startup demos and judging.
Startup Weekend Fashtech offer attendees unprecedented access to some of the biggest movers and shakers in fashion+technology. Equally important, the judges cover a wide range of the fashtech community, from publishing, retail, ecommerce, brands, mobile, analytics, and investors.
WESTFIELD LABS MAKES DEBUT AT SAN FRANCISCO INNOVATION MONTH KICK-OFF
Hub for digital innovation to converge the digital and physical world for the retail ecosystem
SAN FRANCISCO, Calif., October 11, 2012 – coinciding with the office of San Francisco Mayor Ed Lee, The Westfield Group (ASX: WDC) today debuted Westfield Labs at the kick-off of the city’s first ever Innovation Month. Surrounded by the “who’s who” of the technology community, Westfield Labs announced San Francisco will be home to the newest global digital lab focused on innovation for the retail ecosystem.
Westfield Labs will leverage new social, mobile and digital technologies to help converge the digital shopper with the physical retail world. As the hub of digital technology innovation, San Francisco is attracting the industry’s most cutting-edge companies from Twitter to Pinterest to Zynga, as well as digital divisions of large corporate consumer brands. Sydney, Australia based Westfield Group adds to the trend by bringing Westfield Labs to the city.
“San Francisco proudly celebrates Innovation Month Under the Dome at the Westfield San Francisco Centre and acknowledges the many creative companies driving job growth in our City,” said San Francisco Mayor Ed Lee. “The launch of Westfield Labs in San Francisco is yet another example of the groundbreaking digital organizations moving here and fueling the local economic growth because of our City’s strength as a leader in innovation.”
Westfield San Francisco Centre is a unique property with its iconic location and will serve as a “sand-box” to drive creativity and innovative technologies. After successful implementations locally, Westfield Group will be able to extend new technologies to its 23,700 plus retailers globally and to benefit the 1.1 billion customer visits to more than 100 locations each year. Currently, Westfield Group generates over $40 billion for their retailers in annual retail sales.
To drive the development and adoption of innovative technology for Westfield Group’s shopping centers globally, newly appointed Global Chief Digital Officer Kevin McKenzie who reports into Co-CEO, Steven Lowy will lead Westfield Labs. Unlike most “lab” divisions of corporations where research and technology development arms are used to drive the company forward, Westfield Labs looks to benefit the retail industry and its consumers as well.
“Westfield Labs will help the retail industry evolve and take advantage of the technology consumers are using today to define the shopping experience of tomorrow,” said Kevin McKenzie, global chief digital officer at Westfield Group. “The Labs team will have more freedom to test partnerships and products and we look forward to taking best practices and expanding globally.”
For more information on Westfield Labs, go to www.WestfieldLabs.com.
About Westfield Labs
Westfield Labs is a new entity of The Westfield Group and serves as a global digital lab focused on innovation for the retail ecosystem by leveraging the social, mobile and digital market opportunities that converge the digital shopper with the physical world.
The new team and office is based in San Francisco Bay Area, the global hub of innovation and the development of digital technology. Over time, new products, partnerships and services will be commercialized globally. Westfield Labs plans to transform emerging ideas and technologies into viable businesses that move the retail industry forward.
Media Contact, Westfield Labs: