Press & Announcements

Westfield Labs and eBay Inc. Partner with Sony, TOMS and Rebecca Minkoff to Launch Digital Storefronts in San Francisco

Converging the best of retail and technology for an innovative and interactive shopping experience this holiday season

SAN FRANCISCO, Calif. — Nov. 21, 2013 — Westfield Labs, an entity of the Westfield Group (ASX: WDC), today unveiled its first partnership pilot with eBay Inc. (NASDAQ: EBAY) that unites the power of mobile and online shopping with the physical retail world. Westfield Labs and eBay Inc. are introducing three digital storefronts – a new shopping experience – just in time for the holiday season. At Westfield San Francisco Centre, people can touch and interact with digital storefronts for Sony, TOMS and Rebecca Minkoff to select and purchase over 100 products.

Consumers’ expectations for brick and mortar retail environments have evolved with the ubiquity of mobile and social technology. With this in mind, Westfield Group created Westfield Labs to transform emerging ideas and leverage technologies into new physical retail experiences for the digital consumer. This first launch, in partnership with eBay Inc., demonstrates Westfield’s commitment to shaping the future of retail. Sony, TOMS and Rebecca Minkoff merchandise are featured in three windows on the fourth floor of Westfield San Francisco Centre from Nov. 20 – Jan. 12.

“At Westfield Labs, we want to define what the future of retail will look like through social, mobile and digital innovations,” said Kevin McKenzie, global chief digital officer, Westfield Group. “For our first pilot, we are excited to partner with eBay Inc. and brands that are pushing the boundaries of online and offline retail to showcase new technology that redefines shopping. This is just a window into the types of technologies Westfield Labs will be launching in our international markets to provide people with memorable shopping experiences.”

“These brands are existing partners across the eBay Inc. portfolio and we are thrilled to expand their footprint by bringing the best of online technology to the physical world at Westfield,” said Steve Yankovich, vice president, innovation and new ventures, eBay Inc. “Our leading edge experiences allow consumers to better engage with brands this holiday season in a seamless and personal way.”

Shopping the Digital Storefronts

Westfield San Francisco Centre visitors can walk up to each digital storefront window, touch the glass and begin shopping. After shoppers select items they can proceed to checkout by pushing the order to their mobile phone and pay securely with PayPal, including guest checkout with credit or debit card. The flexible delivery options make shopping the digital storefronts easy during the busy holiday season. They include free home delivery or convenient pick-up at the Sony Gallery located on the third level.

Each retailer has a personalized digital shopping experience. Sony offers a curated assortment of its hottest electronics gifts for the holidays, and is showcasing their technology innovation by powering all three digital shorefronts – bringing the future of retail to life. TOMS offers a selection of shoes and eyewear from its latest holiday collection, along with products from its newly launched TOMS Marketplace helping people find the perfect gift that gives back. Women’s fashion and accessories designer Rebecca Minkoff offers statement-making handbags and accessories with her trademark leathers, studs and edgy hardware.

“Sony is excited to bring our fans and shoppers a convenient, hassle-free way to buy gifts this holiday season,” said Megan Farrell Ragsdale, director of guest experience, Sony Stores. “Plus, using Sony projection hardware for all three retail experiences gives us a wonderful opportunity to play a lead role in defining the future of retail shopping.”

“We are pleased to participate in this new shopping experience with eBay Inc. and Westfield Labs,” said Blake Mycoskie, founder and chief shoe giver, TOMS. “We look forward to not only introducing our latest products, but highlighting other gifts that give back from other companies who are using business to improve lives.”

“We are honored to be a part of eBay Inc. and Westfield Lab’s digital storefront initiative and pioneer a new way to unite fashion and technology,” said Uri Minkoff, chief executive officer, Rebecca Minkoff. “It’s a groundbreaking opportunity to enhance and tailor the shopping experience for our customer in the digital age.”

The digital storefronts are open now at the Westfield San Francisco Centre on 865 Market Street. The Sony, TOMS and Rebecca Minkoff digital storefronts are located on the fourth level and are open during Westfield San Francisco Centre holiday hours.


On Friday February 15th – 17th, Startup Weekend, SF Fashtech, POPSUGAR, & Westfield Labs are hosting the premier fashtech weekend.

Event Details

SF Fashtech is organizing a Startup Weekend Fashtech with POPSUGAR and Westfield Labs. This Startup Weekend event will bring together talented startup enthusiasts to spend the weekend building mobile, web, and software companies focused on the intersection of fashion+technology. Entrepreneurs will test their ideas and create working startups in ecommerce, retail, consumer products, media, services for designers, and more!

Event Details

Startup Weekend Fashtech will be held Friday February 15 – Sunday February 17th, at the Westfield Lab office at 814 Mission Street, in the heart of fashtech: downtown San Francisco. The event will begin at 6PM on Friday and culminate with a Demo Day and judging on Sunday with an all-star roster of leaders in the fashtech space.

How Startup Weekend Works

Attendees must purchase tickets to participate. Attendees can be non-technical (e.g. business development), designers, or developers. On Friday, attendees pitch their business ideas and sponsors pitch challenges that attendees can choose to work. The attendees select which ideas to work on; teams are formed; and, off we go!

There are a limited number of tickets that may be purchased by non-participants to attend the Demo Day on Sunday to watch startup demos and judging.


Startup Weekend Fashtech offer attendees unprecedented access to some of the biggest movers and shakers in fashion+technology. Equally important, the judges cover a wide range of the fashtech community, from publishing, retail, ecommerce, brands, mobile, analytics, and investors.



Hub for digital innovation to converge the digital and physical world for the retail ecosystem


SAN FRANCISCO, Calif., October 11, 2012 – coinciding with the office of San Francisco Mayor Ed Lee, The Westfield Group (ASX: WDC) today debuted Westfield Labs at the kick-off of the city’s first ever Innovation Month. Surrounded by the “who’s who” of the technology community, Westfield Labs announced San Francisco will be home to the newest global digital lab focused on innovation for the retail ecosystem.

Westfield Labs will leverage new social, mobile and digital technologies to help converge the digital shopper with the physical retail world. As the hub of digital technology innovation, San Francisco is attracting the industry’s most cutting-edge companies from Twitter to Pinterest to Zynga, as well as digital divisions of large corporate consumer brands. Sydney, Australia based Westfield Group adds to the trend by bringing Westfield Labs to the city.

“San Francisco proudly celebrates Innovation Month Under the Dome at the Westfield San Francisco Centre and acknowledges the many creative companies driving job growth in our City,” said San Francisco Mayor Ed Lee.  “The launch of Westfield Labs in San Francisco is yet another example of the groundbreaking digital organizations moving here and fueling the local economic growth because of our City’s strength as a leader in innovation.”

Westfield San Francisco Centre is a unique property with its iconic location and will serve as a “sand-box” to drive creativity and innovative technologies.  After successful implementations locally, Westfield Group will be able to extend new technologies to its 23,700 plus retailers globally and to benefit the 1.1 billion customer visits to more than 100 locations each year. Currently, Westfield Group generates over $40 billion for their retailers in annual retail sales.

To drive the development and adoption of innovative technology for Westfield Group’s shopping centers globally, newly appointed Global Chief Digital Officer Kevin McKenzie who reports into Co-CEO, Steven Lowy will lead Westfield Labs. Unlike most “lab” divisions of corporations where research and technology development arms are used to drive the company forward, Westfield Labs looks to benefit the retail industry and its consumers as well.

“Westfield Labs will help the retail industry evolve and take advantage of the technology consumers are using today to define the shopping experience of tomorrow,” said Kevin McKenzie, global chief digital officer at Westfield Group.  “The Labs team will have more freedom to test partnerships and products and we look forward to taking best practices and expanding globally.”

For more information on Westfield Labs, go to


About Westfield Labs

Westfield Labs is a new entity of The Westfield Group and serves as a global digital lab focused on innovation for the retail ecosystem by leveraging the social, mobile and digital market opportunities that converge the digital shopper with the physical world.

The new team and office is based in San Francisco Bay Area, the global hub of innovation and the development of digital technology. Over time, new products, partnerships and services will be commercialized globally. Westfield Labs plans to transform emerging ideas and technologies into viable businesses that move the retail industry forward.


Media Contact, Westfield Labs:

Lindsey Thomas