Westfield Corporation has always been at the forefront of rethinking the retail space – in fact, that’s how Westfield Labs was born! Since establishing Westfield Labs two years ago with the sole purpose of innovating the retail ecosystem, Westfield has continued to explore the convergence of physical and digital, especially as relates to building new fully immersive and highly interactive experiences in our centers. It’s from this foundation that Westfield Corp and Labs came up with BESPOKE at Westfield San Francisco Centre. BESPOKE is a place that provides coworking, event and technology demo spaces all under one roof (well, under one Dome actually) in the center of downtown where the quintessential tech marketplace of San Francisco brushes against the retail district.
On the week of our 2nd anniversary, we’re excited to introduce BESPOKE!
With an eye for retail, and a heart for tech, we wanted to create a place where fashion runway shows and hackathons could happen side by side. We designed a beautiful event space fully customizable to the huge range of events that are quintessentially San Francisco. To open doors for unexpected synergies and collaborations, experimentation and integration, we’ll have a completely fresh coworking space right across the hall. Keeping in mind the great inspiration our own Westfield Labs team has found working inside the mall with customers right outside our door, we knew that building a coworking space inside the iconic Westfield San Francisco Centre created a unique offering that does not yet exist. Not to mention that Westfield San Francisco Centre is home to more than 20 million annual visitors and a built-in network of more than 200 established retailers and restaurants. We also wanted to give our visitors a chance to get in on the fun, so we incorporated a tech demo space where you can see, feel, and experience first-hand the true tech culture of San Francisco. In this space, we envision showcasing and demonstrating some of the hottest new technologies before anyone else can get their hands on it.
State-of-the-art technology, carefully thought out design elements, and the excellence and class you’ve come to expect from Westfield will make BESPOKE a new and unique place, and we’re very excited to be introducing the plans! This new ecosystem, where the San Francisco community can work, create, refine, showcase, entertain, play and sell all under one roof – is set to open in Spring 2015 and we’ll be sure to share more details as the spaces come to fruition! In the meantime, check out bespoke.westfield.com, and stay tuned to twitter.com/bespoke_sf for more details and drop us a line if you’re interested in learning how you can get involved.