On May 28th, Bespoke, which we introduced back in October 2014, officially opened its doors to the public with a very exciting grand opening event! The evening celebrated the mission of Bespoke as an incubator for innovation and showcased the ecosystem’s unique role in supporting innovation across the retail and tech industries. Our esteemed brand partners helped us debut the space by unveiling their own unique and first-time offerings throughout the Coworking, Event and Tech Demo spaces, and offered just a taste of the experiences to come in the coming weeks and months. Check out a high-level overview of their activations throughout the evening below!
Coworking Pop-Up Shops (conference rooms that convert from private work spaces to mall-facing pop-up shops):
Bow & Drape: a fashion brand that allows women to customize quality clothing basics and accessories online, showcased their on-demand personalization experience.
Shoes of Prey: a global, multi-channel retail brand that enables shoppers to design their own shoes online as well as in-store at select Nordstrom department stores, showcased their shoe customization experience.
Product Hunt: which surfaces the best new products every day, launched its first physical presence at Bespoke in partnership with Westfield Labs, showcasing the latest products and tech creations.
Coworking Conference Rooms & Library:
Indiegogo: the world’s largest crowdfunding platform, displayed trending products across their platform and will host a series of programs and events at Bespoke Coworking throughout 2015.
Style Lend: a trusted community marketplace for women to list, discover, and rent unique fashion in their neighborhood, set-up a production suite/photo room in Bespoke Coworking with a professional fashion photographer to take photos for the purpose of professional portraits and photos.
Hotel G: San Francisco’s newest hotel, this stylish lifestyle property located in the heart of Union Square outfit the sleep nooks in the Bespoke Coworking library.
White Box Space (rentable space under the Dome):
OM Signal: leader in biometric smartwear that enables people to tune into their inner selves, providing the insight and ability to become healthier, fitter and happier, launched their first pop-up store in the Bespoke White Box space.
Fashion Incubator San Francisco (FiSF): a non-profit corporation whose mission is to accelerate emerging apparel and accessory design businesses while supporting fashion industry economic growth, is showcasing the collections of five San Francisco designers in the Bespoke White Box space through July.
Tech Demo Space:
Britelite Immersive: a digital agency that uses emerging technology to craft multi-sensory experiences, is showcasing gestural fluid simulations in Bespoke Demo.
Rovio Entertainment Ltd: the global entertainment media company with games at heart, and creator of the world-renowned Angry Birds brand, demonstrated its exclusive and limited time Angry Birds VR (virtual reality) experience at Bespoke Demo, presented by Samsung.
Zeepro: an innovative start-up that makes 3D printing technology easy and accessible, showcased its newest printers in Bespoke Demo.
ShopWithMe: a retail innovations company that blends e-commerce with physical retail, ShopWithMe announced a new smart store retail platform – including an entire suite of intelligent fixtures – with a virtual reality (VR) preview of its new “Store of the Future” coming to Bespoke and other Westfield locations in the fall of 2015.
The night also featured entertainment from artist Shantell Martin and violinist Gabi Holzwarth, in addition to an engaging presentation led by founder and publisher of VICE Motherboard, Tobey Campion who interviewed some of our partners, our Westfield Corporation Co-CEO Steven Lowy, and the CEO of our junior venture partner Forest City on a Beam! A special thanks to the great food and drinks from our Restaurant Collection Under the Dome.
As you can tell, the launch of Bespoke was nothing less than extraordinary and only a teaser of what’s to come. We’re thrilled to be leading the charge to inspire and support retail/tech innovation, and we hope that you’ll join us in our path towards the future.
Stay tuned here, on the website and via Twitter for more updates and check out Bespoke for yourself at Westfield San Francisco Centre on Level 4! For more information or to inquire about space rentals within Bespoke, please visit BespokeSF.co.