Westfield Labs is an entity of The Westfield Group and serves as a global digital lab focused on innovating the retail ecosystem by leveraging the social, mobile and digital market opportunities that converge the digital shopper with the physical world.
The team and office is based in San Francisco Bay Area, the global hub of innovation and the development of digital technology. Over time, new products, partnerships and services will be commercialized globally. Westfield Labs plans to transform emerging ideas and technologies into viable businesses that move the retail industry forward.
Global Chief Digital Officer
The Westfield Group announced the appointment of Kevin McKenzie as Chief Digital Officer in May 2012. Kevin oversees the development of all online and digital media strategy. He leads the integration of Westfield’s shopping centres around the world with emerging digital technology as well as examines new business development opportunities. Kevin reports into Co-Chief Executive Officer, Steven Lowy, and is a member of the Group’s Global Executive Committee. He is principally responsible for setting and implementing the long-term digital strategy through each of Westfield’s markets. Kevin is a digital media entrepreneur, with more than 17 years’ experience in internet, mobile and product development. Before joining Westfield Group Kevin was the Founder and President of NinthDecimal (previously JiWire Inc), a digital location-based media channel composed of more than 40,000 public WiFi locations through partnerships with more than 30 leading wireless broadband providers and 200 location-based mobile applications. These serve venues such as airports, hotels, shopping centres and cafes, with more than 50 million unique users each month. Prior to founding JiWire in 2003 Kevin was Senior Vice President, Shopping Services, with CNET Networks Inc, a pioneer in internet publishing and the world’s leading source of information and services for buyers, sellers and suppliers of technology and consumer electronic products.