Westfield Labs is a new entity of The Westfield Group and serves as a global digital lab focused on innovating the retail ecosystem by leveraging the social, mobile and digital market opportunities that converge the digital shopper with the physical world.
The new team and office is based in San Francisco Bay Area, the global hub of innovation and the development of digital technology. Over time, new products, partnerships and services will be commercialized globally. Westfield Labs plans to transform emerging ideas and technologies into viable businesses that move the retail industry forward.
Global Shopping Centers 100+
Portfolio Value A$64.4B
Retail Outlets 22,800+
Retailer Sales Annually A$40B
* Plans underway in Brazil and for two new iconic retail projects in Milan and the World Trade Center site in New York
Physical Shopping Visits / Year 1,100,000,00