Converging digital
shoppers with
physical retail


Westfield Labs is an entity of Westfield Corporation and serves as a global digital lab focused on innovating the retail ecosystem by leveraging the social, mobile and digital market opportunities that converge the digital shopper with the physical world.

The team and office is based in San Francisco Bay Area, the global hub of innovation and the development of digital technology. Over time, new products, partnerships and services will be commercialized globally. Westfield Labs plans to transform emerging ideas and technologies into viable businesses that move the retail industry forward.

A global digital labs focused on innovating the retail ecosystem.

Reaching billions of shoppers worldwide

Global Shopping Centers 90+

Portfolio Value A$64.1B

Retail Outlets 20,500+

Retailer Sales Annually A$40B


  • Australia
  • Italy*
  • United Kingdom
  • New Zealand
  • United States*

* Plans underway for two new iconic retail projects in Milan and The World Trade Center in New York

Not just foot traffic,
an audience that likes to shop!

Physical Shopping Visits / Year 1,100,000,00

Our Audience

Westfield shoppers are tech savvy

Westfield shoppers are more likely to...

[Shopper Data]
smartphone twitter facebook ipad